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About The Poppy Shop

Poppy Shop is the online store for The Royal British Legion and all purchases made from the Poppy Shop help to fund the work of the Legion, providing practical support and advice to Service personnel, past and present, and their families.

Why shop with us?
All profits from the Poppy Shop go to help the work of The Royal British Legion in its role of caring and campaigning for our Armed Forces and their families.
Our mission is to reach out to the 500,000 in the greatest need

  • the financially vulnerable 
  • those who are socially or emotionally isolated 
  • those in poor health or living with a long-term illness or disability 

We are there for them at life's critical events - injury, bereavement, at times of financial hardship and when they need care in old age. Nearly a quarter of those we help now are below the age of 44.
Today's economic conditions are already severely affecting the youngest and most vulnerable in our beneficiary group so even the smallest amount you give, can make a difference.
And remember that we need money all year round, not just during the Poppy Appeal.

Commission Structure
We are pleased to offer commissions earned on all purchases: 

Poppy Shop - 10% of the purchase price of the goods, excluding postage and packing and VAT 

You can also expect:
A wide range of attractive creative banners 
Competitive 10% commission rate for all affiliates (excl. VAT) 
Regular newsletter updates 
30 days cookie period 
Dedicated Affiliate Manager


How to Apply
Becoming an Affiliate is simple and easy. Once joined, you can then place our links and banners on your website. The more donations you acquire, the more you earn!
Already joined Affiliate Window?
If you are already an affiliate on the Affiliate Window platform but have not joined the Royal British Legion programme then you can do so by following the link https://darwin.affiliatewindow.com/awin/merchant/6664/profile


Not yet joined Affiliate Window?
If you have not yet joined the AWIN platform then you can do so by following this link here. When you have been accepted to the platform you can sign up to join the programme through the following link https://darwin.affiliatewindow.com/awin/merchant/6664/profile


Affiliate updates
To ensure you're always up-to-date, we will send you a monthly update so can make most of our Affiliate partnership.


The Royal British Legion reserve the right to decline to work with any affiliate deemed inappropriate.

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