Poppy Shop - The Royal British Legion's online shop

100% of our profits go to The Royal British Legion to support British Armed forces and their families

Other ways to shop


Shop at Poppy DirectPoppy Direct

Home, car, travel and pet insurance are all available from Poppy Insure, the insurance branch of Poppy Direct. Visit www.poppyinsure.co.uk.

For other Poppy Direct items and services visit www.britishlegion.org.uk/poppydirect.

Give as you liveGive as you live

Supporters of The Royal British Legion are being encouraged to use Give as you Live™ as an easy way to donate to the Legion.

The scheme allows people who are shopping online, buying the items they normally would, to give money to the Legion at the same time.


Lapel poppy 
Poppy Products by donation

You can "purchase" lapel poppies, Little Remembrance Crosses and associated items online from The Royal British Legion for a recommended donation. Visit our Poppy Products page for more information.


Wreaths, sprays, chaplets and crosses are made at The Royal British Legion's Poppy Factory and can be ordered from The Poppy Appeal at Aylesford.

Visit www.britishlegion.org.uk/wreaths for more information.