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 |  Ernest's Story  |  Alfred's Story


How the Somme 1916 Poppy Lapel Pin was made

Each lapel pin has been made by hand in the jewellery quarters of London and Birmingham. They are made from British shell fuses fired during the Battle of the Somme and collected from the historic front line.

The stunning red enamel in the centre of each poppy is made from a small amount of finely ground earth that was collected from battlefields of the Somme. Each piece offers a unique opportunity to own a piece of the Somme. 

The Somme 1916 Poppy Lapel Pin is available for pre-order now. Due to the handmade nature of these products, production levels are limited and we are therefore anticipating delivery of this pin will take 8 - 10 weeks.

Pre-Order Now 


Ernest Edgar Ellis

Private, 19009, 16th Battalion, Royal Scots.

Died on 1st July 1916, aged 30, during the attack on Contalmaison.

Ernest was the one of seven children of Harry William (a boot maker) and Maria Ellis (nee Taylor) of Norwich, Norfolk.

He was the husband of Isobel Ellis. They lived in Edinburgh and had one daughter. Having played football for Norwich City, he transferred to the Heart of Midlothian in the Summer of 1914, where he played in the second team.

At least thirty men from the Heart of Midlothian club served during the war and seven of those died. Four, all from the Royal Scots, are commemorated on the Memorial.

He enlisted in Edinburgh on 25th November 1914 and went to France on 8th January 1916.

His body was found and buried but the grave was subsequently lost.



Alfred Edward Flaxman


Second Lieutenant, 1st/ 6th Battalion, South Staffordshire Regiment

Died on 1st July 1916, aged 36, during the attack on Gommecourt.

Alfred was the elder of two children, both sons, of the Rev. Alfred Edward and Harriet Jecks Flaxman (nee Reeve), of Bournemouth, Dorset. An accomplished boxer and gymnast he was also a talented violinist and artist. Noted for being extremely strong, he was able to bend a horseshoe or tear a pack of playing cards in two. As a member of the 1908 Olympic team he competed in hammer throwing, standing high, pole vault, discus and javelin. He featured in the Amateur Athletics Association hammer competition for ten years (1905 to 1914) and was Champion in 1910.

His adjutant wrote: At the ‘Bull Ring’ at Etaples, when he first arrived in France, he caused consternation by hurling a bomb well over seventy-five yards. On one occasion, when the Boche blew up a mine in front of the South Staffordshire’s position and occupied the crater, Flaxman spent the whole night alone on the lip above, bombing the lurking Huns beneath until he was forced to rejoin his unit in the front line trench at daybreak. On the night that preceded the first advance on the Somme on July 1st, 1916, Flaxman was at Gommecourt, when he spent the whole of the waiting hours detonating bombs in order that his men might snatch what rest they could. When the advance was made he went forward with the rest; he was struck by a bullet and died between the German lines and our own. When his brother* searched for him after the battle he could find no trace; this is accounted for by the fact that the Germans were observed by burying our dead after the attack had failed.
*His brother, Samuel Christopher Reeve Flaxman, was a captain in the Royal Army Medical Corps.

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