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About Poppy Shop

The Royal British Legion logoPoppy Shop is the online store for The Royal British Legion and all purchases made from the Poppy Shop help to fund the work of the Legion, providing practical support and advice to Service personnel, past and present, and their families.

The Legion spends nearly £1.4 million a week delivering health and welfare support so every penny helps. Please include a donation when you reach the checkout.

More information about The Royal British Legion and its work can be found on the Legion's website at www.britishlegion.org.uk and in the video below:


Poppy Shop is operated by The Royal British Legion Trading Ltd

199 Borough High Street
London SE1 1AA
United Kingdom
Company Number: 4783730
Vat Number: 562832336

Phone: +44 300 123 9110
Email: [email protected]


Registered trade mark

The Legion’s 2-petal poppy is a registered trade mark and should not be used without permission. Additionally, as the national custodians of Remembrance the Charity will take action against companies who are deemed to be infringing its trade mark by commercially benefitting from this during the Remembrance period, or at any other time. To prevent being in breach and to follow best practice as required by the Charity Commission, it is essential to enter into a commercial partnership agreement with the Legion to obtain a licence.

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