Poppy Shop - The Royal British Legion's online shop

100% of our profits go to The Royal British Legion to support British Armed forces and their families

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Welcome to the Poppy Shop, we're the official online charity and gift shop of The Royal British Legion.
The Royal British Legion provides help and welfare to the serving and ex-Service community and their families, is one of the UK's largest membership organisations, is the nation's custodian of Remembrance and runs the annual Poppy Appeal.

Any profit made from our online store is donated back to our charity in the form of gift aid. Our online shop is dedicated to selling our very own branded merchandise along with a variety of products from independent suppliers all of which is brand new. Our buying team here at the Poppy Shop are constantly sourcing new products and designs all of which are listed within our categories. Here you can shop for some stunning charity products including clothing, gifts, jewellery, accessories, wristbands plus so much more. In the lead up to the poppy appeal, our online charity gift shop traffic quadruples and the demand for our products rockets. If you're thinking of getting someone you know a gift we have plenty of gift ideas to choose from- our ranges of charity gifts and jewellery are some of the most popular items on our store.

The major advantage of shopping online is that it's easy to find products without having to visit a charity shop and sift through racks of products. We've made browsing on our store as easy as possible by breaking down our products into relevant sub categories and enabling a filter option. Navigate to our various charitable categories where you will find that you can use our filters that enable you to view all our products in one go or filter by price, size and colour. Alternatively if you're looking for some charity cards, our new personalised card site is great for personalising cards whilst giving back to charity at the same time. It offers everything from personalised birthday, Christmas, Easter cards and so much more. Furthermore we operate a no quibbles returns policy so if you've ordered something that you're not completely satisfied with you can send it back within 14 days. Charity shopping made easy online all from The Royal British Legions online charity and gift shop