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The official Royal British Legion shop

0300 123 9110

100% OF THE PROFITS

Thank you for visiting the Poppy Shop where 100 % of the profits from your purchases raise important funds for the Legion so we can continue our work helping Armed Forces personnel, veterans, and their families.

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100% OF THE PROFITS

go to The Royal British Legion

FREE SHIPPING

when you spend over £40

FREE SHIPPING

All UK orders over £40 - Free

Orders up to £40 (UK mainland only) - £3.95

All european orders - £7.00

All international orders (rest of the world) - £14.00

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EXPRESS DELIVERY

When you order before midday

EXPRESS DELIVERY

Order before midday with express delivery for just £7.99!

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Poppy Appeal 2010 poster

Why shop with us?

All profits from the Poppy Shop go to help the work of The Royal British Legion in its role of caring and campaigning for our Armed Forces and their families.

Our mission is to reach out to the 500,000 in the greatest need

  • the financially vulnerable
  • those who are socially or emotionally isolated
  • those in poor health or living with a long-term illness or disability

We are there for them at life's critical events - injury, bereavement, at times of financial hardship and when they need care in old age. Nearly a quarter of those we help now are below the age of 44.

Today's economic conditions are already severely affecting the youngest and most vulnerable in our beneficiary group so even the smallest amount you give, can make a difference.

And remember that we need money all year round, not just during the Poppy Appeal.

Poppy Appeal 2010 posterShoulder to shoulder with all who serve, we spend £1.7 million each week delivering health and welfare support to Service people, young and old, and their families.

Our beneficiaries come from every walk of life:

  • From a young Service widow needing emotional support and advice after a bereavement to an older veteran needing minor repairs to his home in order to remain independent.
  • From a young Service man disabled by conflict needing financial assistance to an elderly veteran with dementia being cared for by his partner.
  • From a child of a serving family needing an adventure break to a young entrepreneur needing advice and assistance to be his own boss.

You can find out more about our support services and the people we help on The Royal British Legion's website - www.britishlegion.org.uk.