Free UK delivery

on orders £40 and over

100% of profits donated

to the Royal British Legion

Free UK BFPO delivery

on orders £40 and over

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The Poppy Shop

Why shop with us?

100% of all profits, from every sale, go to the Royal British Legion to help provide life-long support to our Armed Forces Community.

We still need your support more than ever.

COVID-19 has had a catastrophic impact on people’s lives. Right now, we are helping members of the Armed Forces community who are isolated from family, feeling lonely, facing homelessness, struggling to feed their children, and are in financial crisis. During 2020, for the first time in the 100-year history of the Poppy Appeal, our volunteers were unable to carry out face to face collections in England and Wales, and as a result there was a shortfall of £20m in what we aimed to raise. More than ever before, we need the support of the public to ensure those who have served, and their families, always have somewhere to turn.


Please consider making a donation today.


Thank you.

Captain Tom 100 Challenge

Celebrate the extraordinary achievements of Captain Tom in a special event over his birthday weekend, Friday 30th April to Monday 3rd May 2021.


Everyone is encouraged to take on a challenge around the number 100 and raise funds to help us continue his legacy, and to create brighter futures for our Armed Forces Community today.