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All the profits from the Poppy Shop go to the Royal British Legion. This means that when you shop with us, you are helping the Royal British Legion to provide lifelong support to thousands of serving men and women, veterans, and their families.
The Legion helps members of the Royal Navy, British Army, Royal Air Force, veterans and their families, supporting both serving and ex-serving personnel all year round, every day of the week. The support starts after one day of service and continues through life, long after service is over. All your purchases will help us to do this (there is also the option to add a donation to your order, or to round-up your order to the nearest pound at checkout).
You can find out more about our support services and the people we help on The Royal British Legion's website