The Poppy Shop is the online shop for The Royal British Legion. This means all purchases made from the Poppy Shop help to fund the work of the Legion, providing lifelong support for the Armed Forces community - serving men and women, veterans, and their families.

The Poppy Shop has an extensive range of products from iconic poppy jewellery and clothing to stationery and homeware and everything in between. There is something to suit everyone’s taste.

We regularly introduce new products and ranges, all made for the Royal British Legion Poppy Shop. What’s more, 100% of the profits from every single purchase made at the Poppy Shop go directly to the Royal British Legion to help fund its valuable work.

So enjoy browsing, feel good buying and please include a donation when you reach the checkout. For more information about the Royal British Legion and its valuable work, please visit the Legion's website at


Poppy Shop is operated by The Royal British Legion Trading Ltd on behalf of the Royal British Legion charity (registered charity number 219279)

199 Borough High Street, London, SE1 1AA, United Kingdom

Company Number: 4783730

VAT Number: 240800405


Registered trade mark

The Legion’s 2-petal poppy is a registered trade mark and should not be used without permission. Additionally, as the national custodians of Remembrance the Charity will take action against companies who are deemed to be infringing its trade mark by commercially benefitting from this during the Remembrance period, or at any other time. To prevent being in breach and to follow best practice as required by the Charity Commission, it is essential to enter into a commercial partnership agreement with the Legion to obtain a licence.