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Brian’s range of loungewear, sportswear and accessories has been rigorously tested – put through its paces by Brian himself during intense workout sessions and training runs. The result is a product that’s as strong as the mindset that Brian so passionately advocates – with an appealing price point. “I want the normal everyday person to be able to afford my kit – it’s important for me.”
But it’s the story that resonates with people. “From business leaders and elite endurance athletes through to cancer patients, we’ve received hundreds of messages from people saying that the Keep Attacking slogan helps them to continue pushing.” When you are wearing those words across your chest, it’s hard not to take the message to heart.
After all, this is more than a slogan. It’s a state of mind. It’s a call to arms. It’s a reason for being.